Yeomans added to Comfort Keepers National Brand Fund Committee
From local reports
After being elected to the Comfort Keepers® National Advisory Council (NAC) in January, local franchise owner Joanie Yeomans was elected vice chair of the committee which provides guidance and support for CK Franchising, Inc.’s national marketing efforts.
A critical component of the overall success of the Comfort Keepers®’ industry-leading system, the National Brand Fund’s (NBF) national advertising campaign is supervised by an eight-member committee of franchise owners who volunteer their time to serve on the committee and participate in bi-weekly calls with CKFI staff.
After a career in banking and finance, Yeomans became a Comfort Keepers franchisee in 2004. Today, she and her husband David run three franchise territories in southeast Ohio and West Virginia. In 2009, CKFI selected her office to participate in the private duty nursing pilot program, and in 2016 her Comfort Keepers of the Mid-Ohio Valley and Charleston earned the Operational Excellence award for the fourth consecutive year. The Yeomans’ operations have also won the Quest for Excellence twice and the President’s Club award four times.
“Not all senior care is alike. The quality of care and spectrum of services offered vary widely in this industry,” said Yeomans. “Appointment to this position of vice chair of the National Brand Fund allows me to help formulate strategic initiatives to educate the public about senior care. This is especially impactful with my concurrent role of serving on the National Advisory Council. Both the worlds of senior care and marketing/advertising are changing rapidly. It is a very stimulating time to participate at this level.”