Woodcraft Supply employees earn national awards

PARKERSBURG — Woodcraft Supply employees recently earned two national awards for effective use of technology to forecast product demand and to offer content to Woodcraft.com users.

Jason Guthrie, director of purchasing, received the Avercast Crystal Ball Award at the Avercast 2017 Customer Conference in Philadelphia. Ryan Knost, chief information officer; September Fleming, digital marketing director; and Kyle Crabtree, director of email and social media; accepted the King of Content Award on behalf of the Woodcraft staff during the WebLinc Workarea Summit 2017, also held in Philadelphia.

“Woodcraft applauds the initiative and the ‘above and beyond’ attitude that these awards reflect on the part of many employees. Their efforts benefit not only our company, but also our customers,” president Jody Garrett said.

Based in Parkersburg, Woodcraft is one of the nation’s oldest and largest suppliers of quality woodworking tools and supplies with stores in more than 70 major metropolitan areas in 35 states. The company sells over 20,000 products at its stores, through two million catalogs and online at Woodcraft.com.

Avercast Award

“This award recognizes Jason’s mastery of the Avercast forecasting system and his innovative use of the product to produce high forecast accuracy,” Jerry VanCamp, vice president of distribution and purchasing, said. “Jason’s skill in deploying the system results in substantial inventory dollar savings and increased sales for Woodcraft.”

Guthrie said, “I use the Avercast software to forecast 12,000 items from over 400 vendors to support sales at 75 Woodcraft stores and sales online and through the catalog.” Guthrie does monthly forecasts for a 24-month period to guide Woodcraft buyers who place orders with vendors.

“I am also heavily involved in the product selection for tabs (monthly sales fliers). The Avercast demand planning software helps us to identify potential promotional items that we might have otherwise missed,” Guthrie said.

Guthrie came to work at Woodcraft in 2005 as a buyer, and was promoted to purchasing director in 2009. He was sales manager at Lowe’s prior to joining Woodcraft.

King of Content Award

The King of Content Award is the result of the extensive efforts on the part of the Woodcraft staff to dramatically expand the amount of quality content that informs Woodcraft.com customers about Woodcraft products, as well as how to purchase them and to use them. It also reflects delivery of content in a way that makes it easily available at several points while browsing the Woodcraft.com website.