Threadz opens downtown

Newest boutique offers a skater/pop vibe

JANELLE PATTERSON The Marietta Times Ben Smith, 34, of Marietta, browses through the male section at Threadz on Front Street in Marietta Friday.

With just a week on the books, one new Front Street shop is already restocking a second shipment of clothing.

Threadz, a new skater/pop art-styled boutique, opened July 21 and has had consistent traffic not only with younger shoppers, but also for those looking at a seasonal spend.

“We want everyone to feel like they can come shop, but it’s more popular with the high school and college kids that will be coming back,” explained Tayla Lerch, 20, on Friday.

Lerch and her husband, Jordan, 21, of Parkersburg, jumped into their dream this month of opening the shop downtown, with clothing and accessories geared toward an audience that doesn’t want to pay an arm and a leg for a cute outfit or hip T-shirt.

“None of our clothes are over $35 and accessories range under $20, except the skateboards and their accessories are more,” Lerch said.

But the young vibe of the store isn’t just in its merchandise. The couple, who are graduates of the Warren and Marietta school districts respectively, also want to foster burgeoning art in their shop.

That’s where Marietta native Cameron Benson, 25, of Williamstown, came in.

“Jordan was in my younger brother’s grade in school and we were neighborhood friends growing up,” explained Benson. “And when Jordan told me he was wanting to open up a store downtown he asked if I’d share my work there too. He knows I’d eventually like to have my own studio down there, too.”

Now, Benson’s comic art, made with acrylic paints and sharpies, lines the walls, contrasting their bright colors with the checkerboard floors.

“I like to mix it up with bright colors that catch your eye,” he said. “That’s my favorite part of my work.”

Those flashy colors are then mirrored in the clothing lines featured in the store, and caught the eye of Lexi Drake, 20, of Parkersburg, and Ben Smith, 34, of Marietta, as they were shopping downtown Friday.

Smith said he could recall when the space was formerly a tattoo parlor, but liked the bright vibe of the store.

“It’s not pushy or in your face though, it’s really casual,” he said.

Drake said her interest was piqued with the affordability of the jewelry.

“Plus it’s cute,” she added before buying three bracelets.

Tayla Lerch said she and her husband eventually plan to also stock pants and shoes in the store, but for now are excited by the response of customers to their later hours and popular brands with the high school crowd.

“We have things from Fly Supply, Sniper Gang and Nor-Cal, plus our own line,” she explained.

About Threadz:

• Address: 179 Front St., Marietta.

• Hours:

• Sunday-Friday: 10 a.m. to 8 p.m.

• Saturday: Noon to 5 p.m.

• Phone: 740-568-8628.

• Price range: $3-35 for most accessories and clothing.

Source: Threadz.