Fenton beads fight breast cancer
WILLIAMSTOWN – Fenton Art Glass Co. is introducing the Eternal Hope handcrafted glass bead that will benefit breast cancer research.
This bead, in the spring 2013 jewelry collection, has a special message: “Touching lives with hope. . . mothers, daughters, sisters, and friends. . . let’s give them our love and support.” One dollar from the sale of each Eternal Hope bead will be donated to breast cancer research, Fenton officials said.
Terry Ellen Nutter, online marketing manager, said the new beads are available at the Fenton gift shop and online. She said the beads are just now being shipped to stores across the country.
This soft pink handcrafted glass bead has the word Hope on the front and a handpainted Hawthorn blossom on the back, designed by Truda “TJ” Mendenhall. Each handpainted bead is initialed by the artist who completed it.
George Fenton, president of Fenton Art Glass Co., said the company has made a number of special beads and the Eternal Hope bead was suggested by customers. Fenton said reaction from the public to the new beads has been positive.
“I talked with a customer a few days ago and she was happy to hear we would focus on research, saying she felt that was where money is needed,” he said. “It made sense to us.”
Fenton said the company has made other special edition beads. The Eternal Hope beads will have a suggested retail price of $35 and $1 from each sale will be donated to breast cancer research, Fenton said.
“It is selling in the top five of our new introductions,” he said. “That’s a good thing.”
It has not been determined which organization will be the recipient of part of the beads sales, but it will be specifically for research, Fenton said.
Fenton said the company has made special beads before.
“We did some beads for CASA last year and they were successful,” he said. “We plan to do a commemorative bead for the West Virginia Art and Craft Festival in Ripley this year.”