LeBron James Family Foundation partners with BSN SPORTS

From local reports

AKRON – The LeBron James Family Foundation (LJFF) recently announced a new partnership with BSN SPORTS, a leading direct marketer and distributor of sporting goods equipment and team sports uniforms. As part of the partnership, BSN SPORTS will be the sole creator and distributor of all official LJFF-branded apparel including team jackets and t-shirts. BSN will also become a key component of branding LJFF’s Wheels for Education students with new school uniforms and other academic incentive items.

BSN SPORTS regional office is located at 100 Front Street, Riverview Building, Marietta.

“With BSN SPORTS, we are thrilled to have a partner that shares our core values and believes in team work as much as we do. They understand our vision and are willing to work hand-in-hand with us to create a product that we are happy to put on, and that ultimately sets us apart when we are out in the community,” said Michele Campbell, executive director of the LeBron James Family Foundation. “We wear our gear proudly because we believe in what it represents, and appreciate the time and attention that is put into the design and execution of every single piece.”

In addition to serving the Foundation’s branding needs, BSN SPORTS is also working with LJFF to fulfill LeBron’s promise to his alma mater, St. Vincent-St. Mary high school, to outfit all student athletes with Nike team uniforms and to build a brand new, state-of-the-art gymnasium. BSN SPORTS will help execute various gym build items including branded scoreboards, backboards and sports equipment.

“We are honored and excited to team up with the LeBron James Family Foundation to not only outfit them in the highest quality, custom-branded apparel they wear on a daily basis, but to also help them deliver on their promise to St. Vincent-St. Mary’s,” said Todd Northrop, regional manager for BSN SPORTS. “It is through meaningful partnerships like this that we are able to become a real part of the communities we serve, and we are happy to be a small part of the Foundation’s amazing efforts in local Ohio communities.”

STVM fall sports student athletes will receive their branded team uniforms in a special presentation later this summer. The new gym is slated for completion prior to the start of the basketball season this fall.

For all the latest LeBron James Family Foundation news and events, visit www.lebronjamesfamilyfoundation.org/ and follow on twitter: @LJFAMFOUNDATION.

About LeBron James Family Foundation & Wheels for Education

Founded in 2004, the LeBron James Family Foundation empowers children and single-parent households through innovative programming and initiatives, strengthening the ties between family members and building hope through education, physical fitness and better health for those who are dealing with adversity The LeBron James Family Foundation is aggressively implementing initiatives that have real, meaningful impact in the lives of children across the United States. Staffed entirely by volunteers, including LeBron’s mother Gloria, fiancee Savannah Brinson, and business partner Maverick Carter, the LJFF staff is dedicated to carrying out this mission. In 2011, in partnership with the Akron Public Schools, the LeBron James Family Foundation began working on the high school dropout crisis facing our community and launched “Wheels for Education.” This groundbreaking initiative targets third graders and provides them with the programs, support and mentors they need for success in school.


BSN SPORTS, Inc. is a leading marketer, manufacturer and distributor of sporting goods and team uniforms in the United States. BSN markets via three million direct catalogs, over 70 telesales professionals, more than 300 direct sales professionals and 8 e-commerce sites to over 100,000 institutional customers across the United States.