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Hunch.com can give you insight that can help you make choices

October 23, 2010 - Art Smith
A few weeks ago I stumbled upon an interesting website that has proven to be a bit habit forming.

Hunch.com is a simple site that asks you questions about yourself. Based on the collective choices you make it tells you what you might like in dozens of category.

Here is are samples of a few questions:

Automatic transmission or manual?

• Automatic

• Manual

• Either one is fine

• I don't drive

You want to get a bunch of your friends together on short notice. How are you likely to reach most of them?

• Telephone

• Email

• Text message

• Twitter, Facebook, social networking sites

• Face-to-face

• Other

The site runs through scores of questions like this. How you answer the questions gives the site a “hunch” as to what hobby you might enjoy, where you may want to travel, what kind of car you might like, or what book you may enjoy reading.

I’m as skeptical as the next person, but the site does an incredible accurate job determining what you would like.

When I asked it what car I should be driving it told me a VW Jetta, the car that I spent the last decade driving. What job, should I have? Two of the top six were Web developer and photographer, professions that I have both have in my life.

According the website the goal is… “ for a user to be able to come to Hunch looking for a smart recommendation on just about any topic, and after answering a handful of questions, get as good a recommendation as if she had interviewed a group of knowledgeable people or done hours of careful research online.

Eventually, when Hunch gets good enough, we hope users will trust its recommendations without having to turn to lots of external time-consuming sources of information.”

The site goes a step further than the simple recommendations that sites like Amazon.com make based on what you have purchased. By drawing on more questions and the collective input of other users the site generates very accurate recommendations.

 
 

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