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Google’s social networking site is a plus for search giant

July 13, 2011 - Art Smith
Google, the Internet search giant is in the process of launching yet another social networking site. Google + as it is called is now in a beta, or testing stage.

I joined the test Tuesday, and after briefly using it, I think it may very well give Facebook a run for its money.

After establishing a Google+ account much of your online life seamlessly becomes part of the site. Tweets made through twitter showed up on mine, as did some photos I had there attached to a Google account.

Even though it is in testing mode right now and you have to have another Google+ member invite you to join, the new site is growing at a breakneck pace.

The service is two weeks old and is expected to top 20 million users by the weekend.

The social network scene is a very crowded one. There are literally dozens of sites trying to get people to share their random thoughts with the world. I think, and I could be wrong, Google + will rise above the rest of them because of a few very simple reasons.

Google + capitalizes on the weaknesses of others. On Facebook, for instance, if you make a typo in a post you simply look stupid. You can’t edit it; you can only delete it and start over, on Google + you can edit it. You can chat with people on Facebook. On Google+ you can chat with multiple people. You get the point; Google builds on where others have failed.

I think the real draw of Google + is it blends very well with other Google accounts. Million use the different sites Google provides — g-mail, Google News, Google Calendars — all have features that promote people to stay logged in to their Google accounts. iGoogle, which allow the placement of dozens of widgets, is the home page for million of web users. Once you add a Google+ account your name is added to the top bar of your iGoogle page, making the site just one click away.

Facebook has long been an issue in the workplace. The iconish blue stripe is easy for an employer to spot; American workers waste millions of hours checking the status of friends. Many employers have banned Facebook and blocked the use of it within an office.

Google + is going to be a little harder to fight. What are they going to do, ban Google?


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