Family Ford honored for reaching milestone
Twenty-five years ago, the Nourse Group purchased the Marietta Ford dealership and renamed it Family Ford.
Wednesday, Ford honored Dick Nourse, principal dealer with the group, for marking the milestone with the presentation of a plaque.
“We have tried to do a good job and take care of our customers and our employees during that time,, Nourse said. “In a blink 25 years have gone by.”
A lot has changed since the dealership was purchased, according to Nourse. Technology has not only changed how they communicate with the customer, but has changed the customers, too, he said.
“The customer is much more knowledgeable when they come through the door,” he said. “They know the features of a vehicle before they get here, with the education happening at home.”
Looking to the future, Nourse said there will be changes in how cars are serviced as the industry moves toward more high-tech electric cars. This will create uncertainty in the industry, he said.
“A lot of uncertainty for dealers as they transition to selling and servicing electric vehicles,” Nourse said. “It will require more and more education to meet the needs of the cars and will require a lot of work for the dealers to get ready for it.”
The Nourse group has a large presence in the Mid-Ohio Valley. The first dealership purchased by the group in the area was Pioneer Chevrolet more than 30 years ago, followed by the Ford dealership.
Two years ago it purchased Summers Motors and began selling the Buick and GMC vehicles.
In February, the Nourse Group purchased the Larry Simmons dealership in Parkersburg that includes Honda, Mazda and Volkswagen.
Overall, the Nourse Group owns eight new car and 15 used car sales operations.
Four of the new car dealerships and seven the used-vehicle operations in the Mid-Ohio Valley. The remainder of the dealerships are in the Chillicothe area.