Stonerise unveils branding across transitional care network
CHARLESTON — West Virginia’s leading provider of clinician-led transitional care recently unveiled “One Stonerise,” an initiative to unify its branding and “Back to Health, Back to Life” positioning across The Stonerise Network, which includes Stonerise Transitional Care Centers, Stonerise Therapy, Stonerise Home Health and Stonerise Hospice.
Stonerise Home Health serves 58 counties across West Virginia and southeast Ohio. Its 17 Transitional and Skilled Nursing Centers across West Virginia all offer on-site Stonerise Therapy with rehabilitation gyms and Stonerise therapists.
Locally, Eagle Pointe will become Stonerise Parkersburg and Carehaven will become Stonerise Belmont.
“This rebranding effort was well underway long before the pandemic struck, and while our team members are working through incredibly challenging circumstances right now, we also know joy and sadness are not mutually exclusive,” said Stonerise CEO Larry Pack. “Change is not easy, but it can also symbolize hope and growth.
“We are Appalachians serving our neighbors and communities as they age. We support patients through major transitions along their care journey — whether through short- and long-term care stays, home health support, therapy or hospice. We hope unifying under the Stonerise name will help our patients, team members and communities better understand who we are,” Pack said.
Stonerise began in 2009 with the intention of creating a better way of caring for communities, loved ones and their legacies. As Stonerise grew from providing skilled nursing services in a handful of locations to an integrated healthcare network focused on a continuum of care for aging patients, the need to grow the brand became evident.
In addition to adopting warm, Appalachian colors and a modern logo that symbolizes its history, all Stonerise care center locations and service line names are being unified under one name.
“We’re excited to unify our look across The Stonerise Network,” said Pack. “Our day-to-day operations have not changed, nor has there been any change in ownership or how much we value our nearly 3,000 team members and 2,000 patients. We remain committed to serve others through love while getting patients back to health and back to life.”
For more information, visit Stonerise.com.