Holidaying frog game attracts China’s youth
By Shanshan Wang
The Associated Press
BEIJING — Wang Zhuyin studies 10 hours a day preparing for a series of tests to obtain a U.S. physician’s license. But like millions of young Chinese adults, the 26-year-old has found a new way to cope with the pressure: an online game about a frog.
A frog that’s perpetually on vacation.
Wang’s diversion, the Japanese mobile game “Travel Frog,” has attracted a massive following in China by speaking to a desire for a more passive existence among harried young people that some have termed “Buddhist style” for its desired goal of Zen-like serenity.
The game has only two scenes, a loft home and a courtyard where users can collect clover leaves to buy food and other travel supplies for their frog. There isn’t much else a user can do, either. The virtual frog randomly spends time reading a book at home, eating or going on vacation around Japan. Since users have no control over their frog’s behavior, waiting takes up most of the playing time.
“When your frog goes sightseeing, there is nothing you can do but go with the flow,” said Wang, a native of the high-tech center of Hangzhou outside Shanghai. “This is similar to the situation young people are facing. Suffocated by stress, we learn to pretend we don’t care.”
The game’s popularity underscores the degree of pressure Chinese millennials face in a highly competitive society where stability and opportunity have become ever more elusive.
Developed by Nagoya-based Japanese company Hit-Point, Travel Frog — also known as Tabi Kaeru — has become the most downloaded free game app in China, despite never having been translated into Chinese.
The game’s simplicity has users enthralled. Wang and others describe a sense of healing when gallivanting frogs send photos from their trips, or just relax at home.
The frog “doesn’t interact with you or talk to you. You just watch the frog living its own life,” said Jia Weiwei, 37, who works with autistic children in Beijing. “There isn’t a lot of information, which gives you plenty of space for imagination.”
Jia has studied an online translation guide and checks her phone regularly to see whether her frog will surprise her by sending a photo or bringing home souvenirs.
Psychologist Hai Ming says the popularity of the game shows that human relations have declined in an increasingly data-driven digital society.
“Behind every frog-raising player is a lonely person,” Hai said. “How do you externalize your loneliness, your indecision? Through the frog.”
On Weibo, China’s Twitter-like social media platform, the topic #TravelFrog# has received over 1.96 billion views. According to Travel Frog developer Mayuko Uemura, Travel Frog has racked up about 30 million downloads on Apple’s App Store and Google Play since its launch in November. Fully 95 percent of downloads of the game from the App Store were in China.