CES gadget show returns

By Matt O’Brien

AP Technology Writer

Is anyone going to CES this year?

A long-simmering question in the tech world will finally get its answer as the influential gadget show returns to the Las Vegas Strip after a hiatus caused by the COVID-19 pandemic.

“We know it will be a smaller show this year, for obvious reasons,” said Jean Foster, senior vice president at the Consumer Technology Association, the event’s organizer. Several huge tech companies have abandoned plans to attend in person. The latest sign of its dwindling size was Friday’s announcement that CES will run one day shorter than originally planned.

The sprawling exhibition floors open Wednesday as the spread of COVID-19’s omicron variant has heightened concerns about the safety of indoor events and disrupted international travel. The CTA by late December was anticipating between 50,000 and 75,000 attendees for this week’s conference, down from more than 170,000 who came for the last in-person gathering two years ago.

Some CES devotees were considering whether to go or stay home right up until last week.

“An online CES is not a real CES,” said Prince Constantijn of the Kingdom of the Netherlands, in a December interview. “You’ve got to see the products and meet the people.” But a week later, the royal who regularly serves as a special envoy for Dutch technology startups had opted to stay home after all. His country is sending a barebones crew to CES 2022. So are many big tech companies — if they send anyone at all.

The last physical CES in January 2020 pumped an estimated $300 million into the Las Vegas economy. Few attendees would have known then about the coronavirus outbreak emerging in central China and still months away from being declared a pandemic. The CTA took the conference online in 2021 as COVID-19 hospitalizations were spiking around the world and vaccines weren’t yet widely available.

The trade group announced eight months ago it was ready to come back to Nevada in 2022 but would offer options for remote participants to see some of it virtually. Those who do travel to CES are required to show they are fully vaccinated and will be given a COVID-19 test kit with their conference badges. Masks are required inside.

“CES is maybe the most significant event economically of the year in terms of conventions,” said Alan Feldman, a former casino executive who is a fellow at the International Gaming Institute at the University of Nevada, Las Vegas. Even a significantly reduced event will be “something to look forward to” for local hotels, restaurants, casinos, retailers and entertainment crews, Feldman said.

With a smaller audience and the same sprawling footprint occupied by some 2,000 exhibitors, and a desire to keep people distanced, the CTA’s Foster said the “main change for people” will be more empty space and wider aisles.

Much about the omicron coronavirus variant remains unknown but scientists say it spreads even more easily than other coronavirus strains. Adding to the complications for CES this week were thousands of U.S. flights canceled because of winter storms in parts of the country and ongoing airline staffing shortages tied to COVID-19 infections. About 5% of scheduled flights into Las Vegas were grounded Monday, according to tracking service FlightAware.

Even without a pandemic to dampen the party, tech industry analyst Carolina Milanesi said “big industry events like this are becoming less important than they used to be” as digital technology has supplied other ways to network and keep up with trends.


Today's breaking news and more in your inbox

I'm interested in (please check all that apply)
Are you a paying subscriber to the newspaper? *

Starting at $4.15/week.

Subscribe Today