U.S. Sen. Joe Manchin talks about the future of Social Security at the WVPA annual convention in Charleston

FILE - In this Feb. 1, 2017, file photo, Sen. Joe Manchin, D-W.Va. speaks during an Associated Press interview in his office on Capitol Hill in Washington. It's a rare and momentous decision, one by one, seated at desks centuries old, senators will stand and cast their votes for a Supreme Court nominee. It's a difficult political call in the modern era, especially for the 10 Democrats facing tough re-election next year in states that President Donald Trump won. (AP Photo/Alex Brandon, File)

The West Virginia Press Association’s Convention 2018 opened its Friday sessions with a panel on the future of Social Security. U.S. Sen. Joe Manchin, David Certner from AARP and Simon Haeder from West Virginia University gave three viewpoints.

“Innovate” is the theme for this weekend’s West Virginia Press Association 2018 Convention, which continues through Saturday at Embassy Suites in Charleston.

“The theme this year — Innovate — focuses on the need of every newspaper to continually develop new programs and approaches for journalism and advertising — as well as the delivery of those products — to meet the demands of our readers and customers and face the challenges from our competition,” said WVPA Executive Director Don Smith.

Educational sessions on legal advertisements, non-traditional advertising, WV Forward, energy industries in the state, political polling and health care research will be presented throughout the weekend.

One new innovation is a partnership with West Virginia University’s Academic Media Day experts and researchers on the convention presentations. The WVPA and WVU have opened the presentations to broadcast as well as print media to ensure all West Virginia media benefits from this annual educational training.

Also during the convention, the WVPA recognizes its top efforts in advertising and journalism across West Virginia.

“The convention schedule also allows media from across West Virginia to experience the many unique opportunities Charleston offers. With Thursday night’s visit to the Clay Center for the President’s Reception, Friday evening’s family activities including “Live on the Levee” and time throughout convention to visit and shop, it’s a great chance to enjoy Charleston,” Smith said.